In collaboration with BMM Issue 32 June 2010
The new millennium man has the charm of Ganymede. The cosmetics industry dedicates to the “Royal Child” aesthetic strategies for the care and preservation of the image, through ostentatious youth with the intention of preserving all its aesthetic and moral integrity in a constant struggle between soul and body. This target does not deal with homogenised images which erase ethnic or registries differences, the only concern is to reduce the image to an enlightened entity, more spiritual, in a transparent and legendary narrative object. An exposed, overexposed, perfect and groomed body. Also in Cosmetology, products transmit the symptoms related to the preservation of the image of a young and spiritual silhouette. Through medical expertise, the cosmeceuticals, are the “way of life” of the European market. Dermo-line, professional and hi-tech, known for their scientific and medical approach: slim up the figure, smooth, fill, eliminate brown spots, give brightness to complexion and so on… all thanks to new formulas with vegetable protein extracts. Fast to use, high performance.
Max LS Age-Less Face Cream. The new anti-aging Lab Series draws inspiration from the technology of sirtuins, “longevity genes” epidermal cells developed with high-tech methods. Its complex works as an excellent preventive anti-aging and brings exceptional benefits to the natural healing process with an immediate improvement of male skin.
Skin Therapy. Anti-Aging Oxygen Moisturizing gel-cream is an ingenious oxygenating treatment, created by Lancaster, necessary to counteract first signs of aging. Its formula is composed of a patented delivery 02 system together with a cocktail of anti-oxidants that give the skin more firmness and elasticity. Suitable for all skin types.
Even Better Clinical. The most important factor that makes the skin look youthful is in having a uniform color. The new botanical complex by Clinique reduces dark patches/spots on the skin and gives a prefectly even tone and an immaculate face. Even Better Clinical Dark Spot Corrector, evens the complexion and ”delete” as a rubber those marks left by hyperpigmentation. A powerful antioxidant extract, Dianella Ensifolia, contained in the formula, reduces dark spots, promote exfoliation to accelerate cell turnover. For a radiant and spiritual face.
Corrective Eye Contour Gel. Prevents dark circles, reduces signs of fatigue. It is not a normal eye cream gel. Corrective Eye Contour Gel by Diego Dalla Palma, hydrates, improves microcirculation, counteracts the local accumulation of fats, preventing the return of eye bags. Born from pharmaceutical research on viper venom, has the ability to reduce wrinkles.
Anti-Aging Anti-Wrinkle Eye Line Filler. The very last product from La Prairie carries a great promise:an effect comparable to injectable fillers. It’s called Anti-Aging Anti-Wrinkle Eye Line Filler, an eye contour cream with a lifting and filling action, immediate and long term. Its effective formula contains a plant extract derived from Guggul, an Indian tree, increases the volume of tissues increasing the level of hydration in the most dehydrated areas of the skin.
Génific HD. The first daily men’s rejuvenating treatment protects from shaving damages and contains the patented “Genefique” complex. Born from protenemic researches is a system of cellular repair through the release of proteins. Its light and fresh texture reduces redness and stimulates the production of proteins responsible for the quality of skin barrier.
ABDOS plus+ For Men. This impact cosmetic treatment from Sephora for the “sport lazy”, redefines the abdominal area with no efforts. Tightens the abdominal muscles, burns excess fat through a formula rich in natural active ingredients which have a vasoconstrictor effect which lifts the skin. Reshape your body without the use of cosmetic surgery!
Soin Fermeté Age Control. Reassuring and easy to use is the new treatment Dior Homme Dermo System. Soin FermetéAge control. Suitable for very young skin helps to monitor the shiny areas of the face, reducing excess sebum. Four weeks after this treatment, skin looks matt and uniform.
Alessio Nesi
VERSUS