Special attention deserves Farmacia SS. Annunziata probably born around 1400 a little gem in the heart of the historical center of Florence, noted in assets in 1561. It was formerly the ancient apothecary of the Servants of Mary Convent, adjacent to the church of SS. Annunziata.
His first manager was the chemist Dominic Vincent Brunetti. Since [...]
In collaboration with Fashion Trend Issue n°28 June 2010.
During these times of recession many people seek refuge in spirituality, in substitutes of well-being, using mascots as support. The independent labels which have always created haute de gamme fragrances took their inspiration from the years when perfume was considered as a talisman, a connection with the [...]
In collaboration with bmm Issue N° 32 June 2010
High craftsmanship. Creative innovation. A hidden segment, born with the latest editions of Esxence the Masterpieces section of Cosmoprof Bologna, Fragrances of Pitti Immagine in Florence and White Beauty, it has not escaped to the more “commercial” perfumery where creator’s noses and managers of essence’s houses essences [...]
In collaboration with BMM Issue 32 June 2010
The new millennium man has the charm of Ganymede. The cosmetics industry dedicates to the “Royal Child” aesthetic strategies for the care and preservation of the image, through ostentatious youth with the intention of preserving all its aesthetic and moral integrity in a constant struggle between soul and [...]
Hall
The old pharmacies were fascinating institutions, once the site of experimental but not theoretical theories involving many aspects of human knowledge from botany to alchemy and focus for all artistic activities often little known among the general public. My interest in this research wish, albeit in rapid synthesis, talk about the history of Officina Profumo Pharmacy [...]
The true goal of every essence is to evoke emotions and images; and to the desire of and thanks to the desire to free the movement of the senses through escape routes of the imagination, we owe the particular Eau de Cologne Hay created in Officina Profumo Farmaceutica of Santa Maria Novella in Florence. The [...]
A big retrospective at the Foam Photography Museum of Amsterdam, showcases the ipnotic work of Inez van Lamsweerde & Vinoodh Matadin. The exibition entitled “Pretty much everything” presents an idea of alienating Beauty, capable of undermining codes, renewing them through 300 pieces from 1985 to 2010: art, fashion, advertising campaigns for fashion houses of the likes [...]
Every generation elects new masters and decrees their rediscovery. Authors and works travel a time, free from patterns capable of reset and rewrite the rules, like the famous performer California, Paul McCarthy, who for the first time arrives in Italy with a personal anthology of his works from 1975 to 2010, displayed in the reopened rooms of Palazzo Citterio, in [...]