On Nowness the new video YOKAI, a project by Gilda Scaglioni and Francesco Petroni with myself in the role of Beauty Editor. The video is called YOKAI and tells about the connection between aesthetics and monstrosities starting from the meaning of the title that combines the two characters 妖 (YO) – charming, dangerous – and 怪 (KAI) – mystery, wonder. An anthology of six creatures from japanese folklore, created with the application of superconcentrated formulas, which give to the viewer a gothic vision of good bourgeois habits, the exasperation of the beauty-trends of the moment and a new creative adventure.
To watch NOWNESS video open the link below:
To read the beauty report open the link below: